The 3 Key Elements to Build your Brand Authority

Recognizing and working on the main elements that build your brand authority, will not only help you grow your audience but also grow your business.

In this video I’m going to talk to you about 3 important elements in your brand and website strategy, that are crucial for building your brand authority.

What is Brand Authority?

Brand authority refers to the level of expertise, credibility, and influence a brand has in its industry or niche.

It is the reputation and perception of a brand as a reliable and trustworthy source of information, products, or services.

Brands with high authority are seen as industry leaders, and their opinions and offerings carry significant weight with their target audience.

Building brand authority is crucial for gaining customer trust and loyalty, as well as attracting new customers and standing out from your competitors.

Based on our experience and expertise, we’ve narrowed down the key factors that contribute to a brand’s authority into three main areas:

• Identity
• Connection
• Positioning

1. Identity

Brand identity is how a company presents itself and how customers perceive it.

It includes all the visual elements that are associated with a company’s brand, including its name, logo, tagline, colors, packaging, messaging, and more.

A well-defined brand identity helps communicate values, personality, and unique selling points.

Like it or not, first impressions are important, and they help you get people’s attention and convert them into customers.

In this first step, you need to start discovering your essence, your brand values, your personality, and how you want to be perceived by your audience. You also need to define who is your target audience and what they need, as well as what are the goals of your business as a whole.

With these parameters defined, then you can start designing your branding, making sure that every element of it it has a purpose and mission.

A strong brand identity is important because it helps to establish a strong image and reputation for your company, even from the start. So it doesn’t matter if you are just starting out, paying attention to your brand identity will build a strong foundation for the future.

2. Connection

The second part of this Framework refers to how you bring your brand to your audience.

You might use many channels, including Social Media and Email marketing to connect with your audience, which are very good and important. But in this step, we focus on your website, the story you’re telling in it, and what’s your visitor’s journey.

Your website’s not just a pretty window for people to look at. Your website should connect with them, it should invite them to know more about you, to learn about your services, and ultimately convince them to do business with you!

You can use your website, to not only show who you are and what you do (which is still very important), but you can build your website in a way that guides your visitors into a journey, and experience with your business.

The customer journey is key in this stage. Even though a website can be very interactive, the way your structure your pages and internal links can help build a path for your visitors to follow. This is about making it easy for them to navigate your site and find what they are looking for quickly.

3. Positioning

Brand positioning refers to the process of establishing a unique position for a brand in the minds of the target audience. It involves identifying and communicating the brand’s message and value, which sets it apart from other brands in the market.

Once we have built our branding identity and website based on our values and goals, things are not done. Now we need to position ourselves in the market.

A very effective way to do this is by providing great customer experiences with valuable content. If you are delivering what they need, and answering the questions they have you’ll become the go-to person in your area of expertise.

Another way to position your brand and build authority is to keep optimising and supporting your brand and website efforts, so they can keep working for your business. This includes an SEO ongoing plan and valuable and optimised your content.

And lastly, but not least, you need to make sure to maintain and look after your website. Everyone is looking for services and products online, and having a website that is fast and offers a great experience to its visitors will increase your chances of converting a visitor into a client. This is why keeping your website in top shape is crucial.

If you don’t have an expert looking after your website, make sure you learn how to look after it yourself. If you don’t have the time to do it or have no idea how.. there are many designers, freelancers, and agencies that can do this for you.

Building your brand authority requires some thoughtful work and planning, but with the right steps, the right framework and expert help you can develop a brand that can effectively connect with the right audience in the right way.