Link In Bio Page: What is it and why you should build it on your own website
(Increase traffic!)
If you’re a business owner, or a content creator, maintaining a strong online presence is very important for your success. One tool that has gained significant traction in recent years is the “Link in Bio.”
If you’re not already familiar with this concept, don’t worry – I’m here to break it down for you and explain why having and building a “Link in Bio” on your website could bring you many benefits.
What is a “Link in Bio”?
A “Link in Bio” is a single hyperlink or a clickable URL, placed in the bio section of your social media profiles or website.
This hyperlink serves as a gateway to a collection of important links that you want to share with your audience.
Instead of being limited to a single link in your social media posts or online profiles, the “Link in Bio” takes users to a landing page where they can find multiple links to various destinations.
Here are a couple of examples of a Link In Bio:
Why You Should Have a “Link in Bio” on Your Website:
1. Bring traffic to your website
There are many different online tools that will allow you to easily create your “Link in Bio’, the most popular being Linktree. But if you take the time to design and build one on your own website, it is a really useful way to get direct traffic to your website from strong trusted sources such as Instagram, Pinterest, Facebook, etc.
If you are not aware this is an important part of SEO.
Having this “Link In Bio” page will also increase the chances of people staying on your site, once they arrive there it’s easy to start browsing around and have a look at your other pages.
2. Centralised Place of Information
One of the primary reasons to have a “Link in Bio” is that it offers a centralised place for your audience to access various important links.
Whether you want to direct users to your latest blog post, an online store, a portfolio, or your other social media platforms, the “Link in Bio” ensures that your audience can easily find what they’re looking for without navigating through multiple pages.
It also makes it much easier for you to have only one place to update all your special links, instead of going through all of your social media channels each time you want to promote a different link.
3. Better User Experience
The “Link in Bio” presents a menu of options to the people who lands on your page, and it gives them a summary of your most important resources, this could be your Social Media profiles (so they can choose where to connect with you), your popular freebies, or a list of services, courses or programmes.
They have the option to choose where to go and what to do, depending on their needs. This clearly enhances user satisfaction and engagement.
4. Support your Brand Recognition
The other great benefit of creating your own “Link In Bio”, is that you can increase your Brand recognition and awareness because you can design this page to be consistent with your brand and style.
You have total freedom on the design and can customise this page as you like.
In Conclusion
When you realise that you can actually have this special page on your own website, why would you like to use another website to host it?
A “Link in Bio” can be an invaluable tool for your marketing efforts. Instead of changing the link in every post or promotional campaign, you can simply update the links on your “Link in Bio” landing page.
The “Link in Bio” feature is a powerful tool that can significantly enhance your online presence, bring traffic and clicks to your website and improve your user experience.
By providing a centralised hub for your audience to access a variety of links, you can streamline navigation, improve engagement, and effectively market your content or services.
In a world where attention spans are short and choices are abundant, having a “Link in Bio” on your website is a strategic move that can help you stand out and stay connected to your audience