5 Essential Website Post-Launch Improvements

While the launch is a significant achievement, the journey has just begun.

In this article and video, we will discuss the crucial post-launch improvements that will help you take your website to the next level and truly stand out in the competitive world of women in business and service providers.

I’ve seen this so many times… people putting time, effort and significant investments into creating an awesome website for their business.

But then, crickets… nothing happens.

And then they complain that the website is not working… The problem is not the website, the problem is that there’s no plan or strategy, there’s no ongoing effort into improving the value of your site, its optimisation, or a plan for driving traffic to the site.

So what are those things that will help improve your website value so it brings you new clients and it actually helps you grow your business?

1. Regular Content Updates

One of the most important aspects of maintaining a successful website is consistently updating your content. If you have fresh and relevant content not only keeps your audience engaged but also improves your search engine rankings. 

Consider starting a blog where you can share valuable content, industry trends, success stories, and more. 

And it doesn’t have to be only blog posts, you can share your latest testimonials, or your new services, what’s happening in your business, r case studies, etc. 

The main point here is to provide new and relevant content so your visitors, and Search Engines, see your site as a valuable place to obtain information in a regular basis. 

2. Offer Valuable Resources

We’ve all signed up and downloaded resources from other people’s websites… When you offer valuable resources you position yourself as a go-to person in your industry. This way you not only show that you know what you’re talking about, you also help bring people who are looking for these resources to your website. 

By providing these resources, you not only demonstrate your expertise but also capture leads for potential clients, add people to your email list, and you help grow your brand visibility and authority.

3. Optimise for SEO

Search engine optimization (SEO) is essential for driving organic traffic to your website and make it appear in search results. When you build your website, you might have considered all the SEO standards and researched your keywords and optimised your content. Great, well done.

But, the thing is that most people believe that this is a one-off piece of work. 

SEO is an ongoing process where you optimise constantly according to your latest data. It’s important to pay attention to how your keywords are performing, and if there are new ones to add or to work on. Sometimes some pages might need attention, or images need to be optimised, there is always something to do and improve.

If you can outsource this task to an expert, even to perform a couple of things each month, that will go a long way in terms of SEO for your website.

4. Monitor and Analyze Performance:

To do this make sure to set up website analytics tools to track visitor behaviour, engagement, and conversion rates. 

If you have this data at hand you can use it to identify what’s working and what needs improvement.

If you can make a note in your calendar or project management tool to regularly login to your analytics and analyse these insights to refine your website and make informed decisions about future changes and improvements.

5. Regular Maintenance and Security Updates

Another important thing to do after your website is live… looking after it.

Website maintenance is a vital part of managing your own site, as it’s the only way to ensure that your pages continue to run smoothly and offer a good experience to your clients. This is true for all websites, large and small, and for all types of businesses.

Effective websites require security, backups, updates, technical maintenance and small tasks here and there. 

Especially if you have a WordPress site, you have to make sure that your plugins and themes are updated to the latest versions, and that WordPress core software is also updated.

I know this is not the most fun thing to do, but it’s absolutely necessary. If you don’t maintain your site it will be vulnerable to hacker attacks, malware and serious malfunctions. 

If you are running your business and doing everything yourself, I highly recommend outsourcing this maintenance job to someone else. You’ll have the peace of mind that your site is safe, and is working for your business and for your visitors.

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In case you are considering this option, at my agency CREATIVA, we provide Website Care Plans for WordPress websites, where we host and maintain your sites, so you don’t have to do it yourself.

And we also provide you with ongoing support for when you have questions or need help with your website. Is like having your own web team for your business.

If you want to know more click on the link above or get in touch with me directly.

In Conclusion

Your website is an ever-evolving tool that should reflect your growth, expertise, and commitment to your target audience. 

By implementing these post-launch improvements, you’ll create a great online presence that resonates with your ideal client, helping you to attract, engage, and convert clients effectively. 

Remember, the key to success lies in ongoing refinement and improvements to stay ahead of your competitors.